{"id":5263,"date":"2024-10-03T05:34:15","date_gmt":"2024-10-03T05:34:15","guid":{"rendered":"https:\/\/kkbc.co.kr\/expertise\/effect-measurement\/"},"modified":"2025-02-24T14:29:03","modified_gmt":"2025-02-24T14:29:03","slug":"effect-measurement","status":"publish","type":"page","link":"https:\/\/kkbc.co.kr\/en-kr\/expertise\/effect-measurement\/","title":{"rendered":"Effect measurement \/ Ad value equiv (AVE)"},"content":{"rendered":"<h2>Advertising Value Equivalency (AVE) measures the value of your brand\u2019s media coverage by comparing it to what you\u2019d spend on traditional ads for the same level of exposure.<\/h2>\n<p> In other words, it translates the impact of your PR efforts into a dollar amount, giving you a clear idea of what your earned media is worth in advertising terms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Value Equivalency (AVE) measures the value of your brand\u2019s media coverage by comparing it to what you\u2019d spend on traditional ads for the same level of exposure. 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